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The Middle East needs to talk about ethical AI

AI, ethics and content, by Shakespeare Communications’ Ananda Shakespeare

UAE strengthens position as one of the most trusted governments in the world: 2021 Edelman Trust Barometer

FP7 McCann Dubai and Dejavu create films ‘The Wise Ones’ for Emirates NBD

The only way is ethics

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

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