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Deliveroo partners with Dr Afra Atiq on ‘Always, Onwards’, a campaign celebrating resilience, belonging and the shared spirit of the UAE.

Deliveroo joins hands with Emirati poet Dr Afra Atiq to celebrate the spirit of the UAE

Andrew Gregory, Marketing Director, Ford MENA

Podcast: Ford MENA’s Andrew Gregory on what it takes for automative brands to win

David Balfour, Co-founder, LIGHTBLUE on creativity and Ramadan

Beyond iftar: How Ramadan reveals what luxury brands get wrong

Ramadan

Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections

Mall of The Emirates

Mall of The Emirates’ 20th-anniversary campaign generates more than $614,000 in media value

Why brand building remains the bedrock of sustainable growth

P&O Ferries

P&O Ferries, Impact BBDO launch ‘Travel without the travel’ campaign

THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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