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- Agency of the Year
- Appointments
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AOTYME2025
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Lush MD shares blueprint for embedding DEI across brand

George Maktabi, Group Chief Executive Officer at Webedia Arabia on Saudi Arabia

The power of imagination: Writing the future of Saudi Arabia

The year of community

The year of community: turning social media into social impact

Al-Futtaim #BeyondtheTitle campaign MRM MENA

#BeyondTheTitle: Al-Futtaim cracks conventional clichés of IWD storytelling

$Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.$

IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

International Women’s Day 2025: A seat at the table – a checkbox or a reality?

Predictions 2025: The year ahead for DEI

Ebru Tuygun, CEO at GVGL Marketing and IWBD Advisory Board Chairwoman discusses moving the needle on DE&I after recent setbacks.

Moving past setbacks: Redesigning DEI programmes for real impact

Marketing trends 2025

What are the top 10 marketing trends to watch out for in 2025?

1 2 3 4 … 9

Page 3 of 9

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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