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Al-Futtaim #BeyondtheTitle campaign MRM MENA

#BeyondTheTitle: Al-Futtaim cracks conventional clichés of IWD storytelling

$Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.$

IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

International Women’s Day 2025: A seat at the table – a checkbox or a reality?

Predictions 2025: The year ahead for DEI

Ebru Tuygun, CEO at GVGL Marketing and IWBD Advisory Board Chairwoman discusses moving the needle on DE&I after recent setbacks.

Moving past setbacks: Redesigning DEI programmes for real impact

Marketing trends 2025

What are the top 10 marketing trends to watch out for in 2025?

culture

‘Culture is more than posters on walls; ideas have no seniority’

‘Saudi women becoming key players in boardrooms and Executive Committees’

Inclusive Pizza Hut Americana Restaurants speech and hearing impairments store staff disabilities specially abled

Pizza Hut ‘Opportunity4All’ sees specially abled run restaurants in Saudi Arabia

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Page 1 of 7

THE WORK

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

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