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The MENA Power List 2024: From Hollywood to adland – Data, AI and Talent, by VML’s Nassib Boueri

Data at work: Shaping brands and consumer habits

The e-commerce revolution

CMOs call for focus on customer experience

CMOs sound a clarion call to get back to the fundamentals

Why creativity still matters more than data

Rahul Kadavakolu, Group Chief Marketing Officer, Aster DM Healthcare

The era of humanising healthcare marketing

MCN Academy

MCN Academy launches new Saudi graduate training programme

Bloomberg Media

Ensuring brand safety in a region where trust matters most

$Astha Sirpaul, strategy director, TBWA\RAAD$

Data doodles: Turning numbers into narratives

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Page 2 of 23

THE WORK

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

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