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The fourth era of marketing: AI-augmented operations

Melis Ertem, CEO, MMA MENA

Evaluating the impact of permission-based marketing in the UAE

The luxury experience paradox

Shant Oknayan, vice president, global business solutions, TikTok

How TikTok is helping marketers unlock the business potential of culture

Nissan rewards loyal customers through new programme

Richard Nicoll, Chief Strategy & Capability Officer at Liquid Retail

Predictions 2023: The year ahead for regional retail – by Liquid’s Richard Nicoll

Mastering the Loyalty Game, by Aqilliz’s Gowthaman Ragothaman

Emirates and Almarai top the 2020 YouGov BrandIndex Customer Loyalty Rankings in UAE and KSA

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Global partnerships and marketing innovation with JCDecaux ATA

Dec 19, 2024

Global football and media firm Footballco opens regional HQ in Riyadh

Dec 10, 2024

Navigating the future of digital advertising with conversion APIs

Jun 25, 2024

DMS to expand Pinterest digital ad solutions in the MENA region

Jul 3, 2024

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