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Why customer data is the real driver of digital transformation

marketers data

48 per cent of Middle East marketers share concerns about data privacy

Alistair Burton, Head of Digital First and Omnichannel Retail, Snap Inc.

Podcast: Snap Inc’s Alistair Burton on ‘brands that win’ during Ramadan

CDP

CDP users reveal advantage with AI, first-party data, real-time data management

Havas Middle East CSA ME

Havas ME launches CSA to help clients enhance ROI through data, tech insights

Shishir digital marketing strategies

From speculation to solutions: AI digital marketing strategies

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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