creativity Archives - Page 7 of 22 - Campaign Middle East

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Shaimaa El Nazer, MEPRA Strategy Board Member and Strategic Communications Lead at Tamkeen talks about the use of AI in marketing

Why ‘outdated’ works: Overcoming the pressure of AI, novel tech

Are shorter deadlines, tighter budgets curtailing creativity in production?

Change the script: A call for a courageous future in the region

Elda Choucair, CEO, Omnicom Media Group

The MENA Power List 2024: Beyond the buzz – rediscovering the core of media, by OMG MENA’s Elda Choucair

Athar Awards 2024

Athar Awards 2024 shortlist revealed as Saudi creative excellence shines

Steve Jobs, Former CEO of Apple

‘The timeless leadership of Steve Jobs,’ by Impact BBDO’s Ghassan Kassabji

The MENA Power List 2024: Saudi Arabia – The powerhouse of innovation, creativity and culture, by MMS’s Ahmed Al Sahhaf

Personalisation through creativity: ‘The stories we tell define us’

Benjamin Thomas, Senior Art Director at JWI.

AI is not the end of creativity; it’s the next big service to sell

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Page 7 of 22

THE WORK

New Balance Ramadan

New Balance leverages experiences to launch Ramadan collection

Richmind

Advertising Featured Marketing The WorkFeb 19, 2025

Shantelle Nagarajan

Richmind disrupts real estate advertising with Zaha Hadid sketch

Harley-Davidson FP7 McCann Health prostate cancer campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 19, 2025

Harley-Davidson helps men face cancer screening stigma with ‘manliest’ campaign

Super Bowl Ads

Advertising Creative Digital Editors' Picks Featured Marketing Media News Social Media The WorkFeb 18, 2025

Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders

Century Financial

Advertising Creative Featured Marketing The WorkFeb 17, 2025

Shantelle Nagarajan

Century Financial helps traders ‘Make Friends with Market Trends’

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