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Anup Oommen
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Alternative Agency expands into events with Naserian Waceke as Managing Partner

Anup Oommen
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Leveraging Naserian Waceke’s 15+ years of experience in high-impact event management, strategic communications and brand activations, Alternative Events aims to deliver executive summits and regional roadshows; private galas, brand reveals and activations; as well as hybrid, digital and bespoke experiences.

Naserian Waceke, Managing Partner of Alternative EventsNaserian Waceke, Managing Partner of Alternative Events

Alternative Agency, an award-winning agency for digital advertising, has officially launched its new vertical Alternative Events, aimed at delivering bold, high-impact brand moments across the UAE, GCC, and Africa.

Expanding capabilities beyond digital solutions and into the world of events, Alternative Agency’s Alternative Events will run executive summits and regional roadshows; private galas, brand reveals and activations; as well as hybrid, digital and bespoke experiences.

Leading the new chapter will be Naserian Waceke, Managing Partner of Alternative Events, who brings a unique blend of creativity, leadership and industry insight to the role.

With more than 15 years of experience


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Tags:ActivationsafricaAlternative AgencyAlternative Eventsbespoke experiential eventsbrand launchesbrand revealscorporate experiencescreativitycross-market campaignsdigital eventsdigital solutionsexecutive forumsexecutive summitsexperientialGCChigh-impact brand momentsHybrid eventsindustry insightsLeadershipNaserian Wacekeprivate galasregional roadshowsUAEYash Ganatra
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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