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Kaavyanjali Prasad, an adtech and martech expert and the Search and Growth Manager at EmiratesNBD

Podcast: ‘Benefits of founder-led marketing on the bottom line of SME brands’

Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs

Future CMO Academy Athar Festival

Athar Festival partners with Omnicom leaders to prepare future CMOs in KSA

Kamille Marchant, Director, Dubai Lynx

Dubai Lynx – A year-round platform for progress

Attention research

Arabic attention research challenges conventional wisdom on ad measurement

Dubai Lynx Awards

Dubai Lynx evolves into year-round events; reveals refresh to its Awards

Nathalie Gevresse, CEO, Publicis Communications - UAE

The MENA Power List 2024: An ode to creativity and, its twin, resilience, by Publicis Communications’ Nathalie Gevresse

UAE Cannes LIONS rankings

How can the UAE build on its best-ever Cannes LIONS ranking in 2025?

Boardroom meeting Marketers

Marketers still struggle to convince C-suites about value of creativity: report

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THE WORK

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

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