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7X Emirates Post Group The Maestro

7X, formerly Emirates Post Group, spoofs the marketing process in hilarious rebrand

Amer Massimi, on shares

Digital Essays 2024: Louder than awards

Kaavyanjali Prasad, an adtech and martech expert and the Search and Growth Manager at EmiratesNBD

Podcast: ‘Benefits of founder-led marketing on the bottom line of SME brands’

Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs

Future CMO Academy Athar Festival

Athar Festival partners with Omnicom leaders to prepare future CMOs in KSA

Kamille Marchant, Director, Dubai Lynx

Dubai Lynx – A year-round platform for progress

Attention research

Arabic attention research challenges conventional wisdom on ad measurement

Dubai Lynx Awards

Dubai Lynx evolves into year-round events; reveals refresh to its Awards

Nathalie Gevresse, CEO, Publicis Communications - UAE

The MENA Power List 2024: An ode to creativity and, its twin, resilience, by Publicis Communications’ Nathalie Gevresse

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

KitKat customises OOO emails for those clocking out over the holidays

Dec 17, 2024

Global partnerships and marketing innovation with JCDecaux ATA

Dec 19, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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