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Viola Communications creates a dynamic partnership to launch Reem Hills luxury villa development

Viola’s Events and PR divisions combined their skills to create a unique experience for invitees to the specialised launch of Reem Hills, the luxury gated community on Reem Island billed as the destination of choice for high net worth homebuyers in the capital.
The event brief was to emulate the unique masterplan design of the Reem Hills’ layout resembling a winding ribbon of hillside homes nestling between the city and the sea. Viola was inspired to create an event that technologically reflected the uniqueness and flexibility of such an unusual development that was suitable for a target audience of VVIPs, VIPs and C-suite senior management.

For this event, the overall concept was

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