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Why OOH is the safest choice for brands in a digital world

Will cookies disappear? Learn 3 ways to improve addressability

Conquering the first-party data skills gap

Drop that cookie – by Total Media Ventures and Smartifai’s Halyna Salame

What’s Google’s End Game? By MMPWW’s Ayman Haydar

Are you ready? By Carat’s John Ekambi

Will contextual targeting replace cookies in a privacy-centric world? By Dynadmic’s Céline Gauthier

A packed treasure chest and an empty toolbox, by Fusion 5’s Natale Panella

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Global partnerships and marketing innovation with JCDecaux ATA

Dec 19, 2024

Global football and media firm Footballco opens regional HQ in Riyadh

Dec 10, 2024

Navigating the future of digital advertising with conversion APIs

Jun 25, 2024

DMS to expand Pinterest digital ad solutions in the MENA region

Jul 3, 2024

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