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Helen Kareva, Co-founder and COO, SpeakUp on AI content creation

How content creators ‘stay real’ in the age of AI

Assi Rahbani, Managing Director – MENA, Tag, dentsu

dentsu’s Tag appoints Assi Rahbani as Managing Director – MENA

The Refreshment Club leaned into AI to digitally reconstruct the piece in time for the launch campaign.

Elie Saab, The Refreshment Club solve luxury marketing challenge with AI

SOCIALEYEZ TAMM account win

SOCIALEYEZ wins Abu Dhabi Department of Government Enablement account

$INFINITI TBWA\RAAD$

INFINITI Middle East reunites with TBWA\RAAD as Lead Creative Agency

The Guardians of Social Media UAE

UAE, Vienna agencies join forces to launch The Guardians of Social Media UAE

From left, Colin Talbot, Managing Director and Tatum Greig, Head of Influencer at Bees & Honey

Influencer-first creative agency Bees & Honey launches in Dubai, Riyadh

V. Murali, Founder and Managing Partner of Jockamo Barnes

Creative agency Jockamo Barnes launches in the UAE with ‘cultural instigation’

Binance Blockchain Week Dubai 2024

Binance reveals GPJ, Darkhorse agency picks for Binance Blockchain Week Dubai

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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