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Kerry Healy, Chief Commercial Officer, Accor Premium, Midscale and Economy – MEAAPAC on loyalty

Building loyalty beyond transactions

advertising

Women in advertising: Why adaptability is the new creative currency

Carla Klumpenaar on IKEA’s shift from affordability-first to quality

How are US tariffs and the global trade war affecting Emirati consumers?

Ravneet Arora, Director of Sales and Marketing at Lapita, Dubai Parks and Resorts, Autograph Collection talks about experiences within hospitality marketing

Dubai Parks and Resorts’ Ravneet Arora on the rise of new experiences

Najeeb Jarrar, Regional Marketing Director, Google on privacy and personalisation

Predictions 2025: The year ahead for privacy and personalisation

ESG

UAE businesses are failing rising consumer ESG expectations: report

Snap and Ipsos release new ‘Augmentality Shift’ study

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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