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In search of sustained growth, by Kantar’s Amol Ghate

Social trends shaping business in 2022 and beyond, by Meta’s Derya Matras

Embracing the ‘Commerverse’, by VMLY&R Commerce’s Fabio Medeiros

Emplifi acquires live commerce software provider Go Instore

Black Friday: Ready, Set, Splurge!

The future of loyalty, by RAPP’s Curtis Schmidt

Emotional technology, by AGA ADK’s Joy Sahyoun

Listen now! Campaign’s ‘On The Record’ Podcast – Turn on Discovery Commerce

Scroll, like, click, buy: the undeniable rise of social commerce in MENA, by Memac Ogilvy’s Matthieu Vercruysse

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Page 2 of 3

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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