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Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

Puck and Monopoly team up for playful BTS campaign

Marketing ultra-luxury real estate to UHNWIs

Tailored strategies: Marketing ultra-luxury homes to UHNWIs

Lipton picks homegrown brand as its cup of tea

Gamers more likely to buy from brands featured in-game

Pick of the Quarter: Sephora redefining commerce for beauty

Razan Karim, senior communications director, Red Havas Middle East

Getting personal – by Red Havas’ Razan Karim

Crossing the chasm – by Vamp’s Karl Mapstone

THE WORK

E& Neo Home Plus

e&, Big Kahuna FIlms and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of Dubai’s stellar sports season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

Nov 20, 2024

Dubai Lynx – A year-round platform for progress

Oct 14, 2024

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