Benchmark Experiential is marking 20 years of pedigree in experiential marketing with the launch of an office in Dubai, a major expansion to the UAE after defining the experiential scene in Cairo for two decades.
Operating under the ‘Legacy Forward’ platform, the move establishes a new GCC hub designed to bridge Benchmark’s 20-year forte in experiential marketing with Dubai’s ambition as a global gateway for mega-events and international brands.
Founded in 2005, Benchmark has grown into a team of more than 160 professionals, delivering more than 10,000 campaigns for 180 international and local brands.
Over the years, the agency has become a preferred partner for International Brand Onboarding, helping giants such as Coca-Cola, Nestle and P&G, among others navigate regional markets.
Their long-standing partnership with Majid Al Futtaim (MAF) further highlights their retail mastery, managing high-scale seasonal setups and interactive experiences that require massive operational oversight.
Benchmark’s recent 36-hour sprint for the World Cup Trophy Tour is a testament to its prowess in experiential marketing. In less than two days, the team managed a six-location gauntlet; from CGI launches at historic landmarks to a VIP Gala at the Grand Egyptian Museum.
The move into Dubai is a deliberate step to scale into the GCC’s growing cultural and tourism ecosystem. By physically anchoring its 20 years of reliability in the heart of the GCC, Benchmark offers:
● Experiential craft: Two decades of precision shaped in the region’s most demanding markets.
● Scale and collaboration: Positioning Dubai as the engine for GCC-wide growth.
Benchmark lands strongly as a strategic experiential partner specialising in creative mastery and reliable execution the agency serves as a bridge for international brands and government initiatives looking to scale across the GCC.
