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Diego Flórez, AI Creative Director, Core42 on creatives and jobs in the age of AI

What creatives need to know about the next wave of jobs

From left, Her Royal Highness Princess Lamia bint Majid Al Saud, CEO of Rotana Media Group, and Eric Wan, General Manager of the Middle East, Turkey and Africa, at Alibaba Cloud Intelligence.

Rotana Channels, Alibaba Cloud ink MoU to advance Arabic ASR

Your brand has a story to tell. Let’s find your audience

CorporateStack imprints its presence in Egypt with a new office in Cairo

Accenture repositions biggest brand move in a decade and triples media spend

Gaming: Pulling 5Gs? By Active DMC

Covid-19 accelerated changes: Cybersecurity and cloud computing – by Fadi Maktabi

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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