If you missed Amazon Ads’ annual conference, unBoxed, you can still access on-demand content and see our latest Amazon Ads products.
You can also find out more about the ways brands are inventing on behalf of their customers, and explore the ideas, technology and innovation for the future.
During unBoxed 2022, Amazon Ads detailed new features for Amazon Marketing Cloud (AMC) that are designed to help brands and advertisers with planning, measurement and optimisation.
The ad tech updates were designed to help brands solve evolving ad addressability and media fragmentation challenges, specifically focused on how it is building agile solutions that help advertisers with more effective campaign planning, measurement and optimisation. Amazon Ads also shared how advertisers and partners are utilising AMC, its clean room service designed to support more flexible analytics, to build their own ad tech solutions.
“We are constantly thinking about how we can better help marketers, particularly as they grapple with accurately measuring campaigns and adapting to the changes happening in digital advertising. Offering more actionable insights and increasing interoperability across our ad tech suite are examples of how we’re building to help brands operate more efficiently and make more informed business decisions,” said Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions. “We are also thrilled to see how brands and agencies are using AMC to build creative new ad tech capabilities that make sense for their unique business needs.”
Unboxing big ideas
Catch up on the latest product announcements from unBoxed for video advertising solutions across Sponsored Display, Sponsored Brands and more.