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- Agency of the Year
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“Representation matters, but hiring for optics and PR misses the point. Equality should be about choice, not quota,” says JWI's Adele Baxter.

Women in advertising: When equality works, you forget it’s there

Vinay Mahadevan, Client Services Director, Rain Creative on Game Theory to tackle pitching problems.

Game Theory – an answer to agency woes?

Brand vs performance marketing: Have we found the balance?

Augustus media announces new leadership hires

Adele Baxter joins JWI as client services director

Chris Lloyd joins Launch

Digital Essay: Start saying NO by Jinane Halimeh, client services director of DMN Advertising

Power Essay – Think habits by Jinane Halimeh

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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