Integrated creative agency, JWI, has appointed Adele Baxter as client services director for the Middle East region.
With over 10 years of global experience across the UK, Europe, APAC and MENA, Baxter joins from boutique digital agency, Flourish Digital Marketing, where she lead the growing team and worked with a diverse portfolio of international organisations including Samsung and Philip Morris.
Based at JWI’s regional hub in Dubai, Baxter will play a key role in developing the creative agency’s internal client services structure and focusing on building and maintaining thriving business relationships with partners and clients.
With a passion for data-driven marketing, Baxter specialises in customer journey planning, helping to amplify JWI’s integrated approach, and support the company’s vision for delivering strategic creativity.
Charli Ball, managing director at JWI, commented, “After a year of incredible growth, Adele joins the JWI team at a pivotal time in our evolution. Her deep expertise and experience will strengthen our standards of delivery across our ever-growing team and high-profile client portfolio.”