Chris Lloyd joins Launch

Launch, a digital growth agency based in Abu Dhabi, is pleased to announce Chris Lloyd’s appointment as client services director.

Lloyd will lead the growth of Launch’s digital event technology vertical as the agency looks to service organizers, corporates and public sector clients through hybrid events and digital event services.

With 14 years of experience in the MICE industry, Lloyd was responsible for opening and leading the Middle East office of Visit by GES, a category-leading registration platform.

Lloyd said, “Virtual and hybrid events is an exciting and evolving space. Launch is uniquely positioned to provide digital consultation and production implementation to activate this growing channel for event organizers as they seek to maximize engagement across their marketing mix.

I am looking forward to working with the team at Launch to expand our footprint and portfolio in the UAE and the broader Middle East market. Our objective is to produce and deliver engaging events by harnessing industry-leading virtual event tech.”

Launch managing director Mike Honzik said, “We’re pleased to welcome Chris. He has proven business growth experience, delivering successful event technology programmes for independent and global event organizers and UAE government clients.”