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The MENA Power List 2024: Shift the mindset, by OMD MENA’s Saleh Ghazal

The MENA Power List 2024: Client satisfaction eats AI for breakfast, by GroupM MENA’s Amer El Hajj

The MENA Power List 2024: From Hollywood to adland – Data, AI and Talent, by VML’s Nassib Boueri

CMOs call for focus on customer experience

CMOs sound a clarion call to get back to the fundamentals

Spark Foundry appoints Manal Naboulsi as business lead for luxury

Edelman Middle East expands leadership team

Sustainability packaging consumers

Sustainability ‘top concern’ for consumers, not for CEOs: report

Charles Yardley, CEO, Khaleej Times

Khaleej Times appoints new Chief Executive Officer

BackLite launches The Triple Crown in Abu Dhabi

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Page 3 of 16

THE WORK

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

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