fbpx
Campaign Middle East
العربية
AdvertisingCreativeDigitalFeaturedOpinion
Anup Oommen
posted on

Beyond the billboard: Unlocking the potential of out-of-home advertising

Anup Oommen
posted on

Mada Media Company's CEO Mohammed Ali Al Hammadi reveals significant opportunities within OOH advertising and shares Mada Media's vision to elevate the city’s beauty through thoughtful and integrated advertising.

Mohammed Ali Al Hammadi, CEO, Mada Media Company on OOH advertisingMohammed Ali Al Hammadi, CEO, Mada Media Company

The global out-of-home (OOH) advertising sector is experiencing robust growth and is projected to reach $67.97bn by 2033, according to a report by IMARC Group.

Locally, the UAE’s OOH advertising sector reached $345mn in 2024, and is expected to grow to $498mn by 2030, according to a report by Horizon Grand View Research.

In dynamic urban centres such as Dubai, which feature robust infrastructure, OOH advertisements across malls, transit hubs and iconic landmarks play a pivotal role in shaping the urban environment and daily visual experience.

Globally, there has been a shift towards digital and interactive formats, accelerating OOH advertising’s potential to enhance cityscapes. In


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:billboardscentralised permitsCEOdigital infrastructureDigital out-of-homeDOOHDubai Municipalityintegrated advertisingMada MediaMada Media CompanyMohammed Ali Al HammadiOOHOut-of-homeOut-of-home advertisingoutdoor advertisingRoads and Transport AuthorityRTAtransformation
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like