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Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs

New AI-driven creative agency Aiconic Labs enters the Dubai fold

Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024

Strategic power of creativity – Getting the C-Suite on board

Sustainable Lifestyle

Campaigning for a sustainable lifestyle: Are we getting it right?

Future CMO Academy Athar Festival

Athar Festival partners with Omnicom leaders to prepare future CMOs in KSA

Puck and Monopoly team up for playful BTS campaign

Select Property Chain Reaction

Chain Reaction wins Select Property digital marketing mandate

YouTube Connected TV CTV

UAE, Saudi, Qatar viewers shift to watching YouTube on Connected TV

Mazen Jawad, CEO, Horizon Holdings features on Campaign Middle East's MENA Power List 2024

The MENA Power List 2024: The impact and economic power of a brilliant idea, by Horizon Holdings’ Mazen Jawad

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Page 2 of 10

THE WORK

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

mangrove restoration

Digital Featured Marketing The WorkDec 17, 2024

Shop to Save: Unilever’s sustainability campaign

KitKat Auto Reply Break

Advertising Creative Digital Editors' Picks Featured Marketing The WorkDec 17, 2024

KitKat customises OOO emails for those clocking out over the holidays

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Snap Case Study – Level SHoes

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Do consumers trust brands’ purpose-driven goals?

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Dubai Lynx – A year-round platform for progress

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