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Outcome-based marketing: Marketers’ roadmap to growth

Unveiling the ‘555 Strategy’

Predictions 2023: The year ahead for Metaverse – by Publicis’ Ryan Loots and Epsilon’s Paul Wallis

Amazon Ads: How advertisers can make maximum impact during 11:11 and White Friday

Petro B Spanko

Business growth is key, but so is personal development – by Katch’s Petra Spanko

Prophet opens new office in Dubai

Predictions2021: Business growth, Choueiri Group’s Mathieu Yarak #Marcomms360

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Petal Ads, Lotus Cars drive success, redefine luxury car advertising

Nov 13, 2024

Key insights on YouTube advertising from industry leaders

Nov 4, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

Nov 6, 2024

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