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Attention research

Arabic attention research challenges conventional wisdom on ad measurement

Mazen Jawad, CEO, Horizon Holdings features on Campaign Middle East's MENA Power List 2024

The MENA Power List 2024: The impact and economic power of a brilliant idea, by Horizon Holdings’ Mazen Jawad

Matt McKie, Director of Marketing, Manchester United

Manchester United’s Matt McKie places sports marketing in the spotlight

Elda Choucair, CEO, Omnicom Media Group

The MENA Power List 2024: Beyond the buzz – rediscovering the core of media, by OMG MENA’s Elda Choucair

chipotle's launch

A deep dive into Chipotle’s launch in the Middle East

Shakespeare Communications Oxygen

Shakespeare Communications adds digital marketing strategists Oxygen to client portfolio

The e-commerce revolution

CMOs call for focus on customer experience

CMOs sound a clarion call to get back to the fundamentals

Blending brand identity, artistic expression in luxury hospitality

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Page 3 of 10

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Petal Ads, Lotus Cars drive success, redefine luxury car advertising

Nov 13, 2024

Key insights on YouTube advertising from industry leaders

Nov 4, 2024

The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

Nov 6, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

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