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Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Emirates NBD’s anti-fraud campaigns enhance consumer protection

Emirates NBD SHARE Credit Card

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Ruya AI campaign

Ruya rolls out AI brand film to promote business banking offering

From left, Waseem Afzal, Founder and CEO of Platformance, and Hamza Madi, General Manager for Emerging Markets, Platformance.

Platformance expands to Egypt with new office in Cairo

HSBC Middle East scam

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

Building a resilient banking brand amid short-term pressures

Publicis Groupe’s Leo Burnett wins Emirates NBD creative account

Banali Malhotra leaves RAKBANK

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Page 1 of 2

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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