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Campaign Middle East was on the ground for the Athar Festival 2025 with exclusive interviews and insights from industry leaders.

Here’s a front row seat to what the industry was talking about at Athar Festival 2025

Creativity takes centrestage at Athar as leaders gather in Riyadh

MCN launches the BIG Student Academy at Athar Festival 2025, empowering Saudi creative talent through mentorship and real-world challenges.

MCN and Al-Futtaim empower Saudi National Talent at Athar Festival 2025

At this year’s Athar Festival, Sifr is introducing Nawa, a new competition designed to spotlight the next generation of creative talent.

Athar Festival unveils new competitions to spotlight next generation of creatives

Amy Roko, Ambassador, Maheerah Programme powered by Publicis Groupe Middle East at Athar Festival 2025.

Athar Festival 2025 picks Amy Roko as Maheerah Programme Ambassador

Athar Festival Speakers

Athar Festival 2025 extends final deadline for content

Athar Festival 2025

Athar Festival 2025 announces two-day celebration of creativity at Athar Awards

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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