Athar Festival 2025 will be hosting a line-up of competitions designed to spotlight the region’s next generation of creative talent, with briefs ranging from real-world advertising challenges to sports and entertainment activations.
Nawa – Saudi advertising student competition (powered by Sifr)
This year at Athar Festival, Saudi creative agency Sifr is launching Nawa, a new competition aimed at university students across the Kingdom.
Open to those studying advertising, media, marketing, art and design, business, filmmaking, production or architecture, the contest invites teams of two to tackle a live brief from Diriyah Gate Development Authority (DGDA). The competition is designed to spotlight the next generation of creative
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