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Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024 on agentic AI

Athar Festival 2024: A celebration of Saudi Arabia’s creative transformation

Athar Awards 2024 winners highlight Saudi creativity and culture

Maheerah Programme

Maheerah Programme at Athar Festival reveals 15 key participants

Athar Awards 2024

Athar Awards 2024 shortlist revealed as Saudi creative excellence shines

Athar - Saudi Festival of Creativity press conference

Athar Festival of Creativity unveils speaker lineup, training initiatives

What can you enter at the Athar Awards?

Athar Awards out to set new benchmarks for Saudi creativity

From left, Mohamed Al Ayed, CEO of TRACCS, with Ian Fairservice, Managing Partner and Group Editor-in-Chief, Motivate Media Group at Cannes Lions 2024

From Cannes, with love

Call for nominations: Athar – Saudi Festival of Creativity opens doors for awards jury

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THE WORK

New Balance Ramadan

New Balance leverages experiences to launch Ramadan collection

Richmind

Advertising Featured Marketing The WorkFeb 19, 2025

Shantelle Nagarajan

Richmind disrupts real estate advertising with Zaha Hadid sketch

Harley-Davidson FP7 McCann Health prostate cancer campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 19, 2025

Harley-Davidson helps men face cancer screening stigma with ‘manliest’ campaign

Super Bowl Ads

Advertising Creative Digital Editors' Picks Featured Marketing Media News Social Media The WorkFeb 18, 2025

Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders

Century Financial

Advertising Creative Featured Marketing The WorkFeb 17, 2025

Shantelle Nagarajan

Century Financial helps traders ‘Make Friends with Market Trends’

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