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Omar Khan shares 5 key strategies for fan engagement

The future of sports marketing: 5 key strategies for fan engagement

Ryan Garner

Predictions 2025: The comeback of the marketing mix model

Are regional strategies moving towards outcome-based models

Assembly named SEO and analytics AOR for Al-Futtaim Automotive

How to capture the Saudi market during Eid

Brand New Galaxy rebrands as Assembly

Assembly promotes Faisal Dean to CEO

Connect with authenticity this Ramadan – by Assembly’s Bryony Carpenter

THE WORK

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Starbucks ‘Keeps the Gathering Flowing’ in community-first Ramadan campaign

Mar 27, 2025

Cricbuzz streams Tata IPL 2025 for free and appoints IAS Media as Media Partner

Mar 25, 2025

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

H.E. Turki Alalshikh leads landmark meeting with media industry leaders

Mar 28, 2025

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