Assembly promotes Faisal Dean to CEO

Global omnichannel media agency Assembly has announced that Faisal Dean, Assembly MENA Managing Director, has been promoted to Chief Executive Officer. Dean will continue to oversee all Assembly operations in region.

With experience across media, performance, analytics and automation, Faisal has successfully adapted Assembly’s globally leading omnichannel media solutions to deliver locally relevant services to the agency’s market-leading client roster. Dean was responsible for the expansion of Assembly’s MENA operations beyond Dubai to  Cairo and Riyadh while growing a team of 200 on-the-ground specialists.

“Faisal has imbued new meaning in our promise to find change that fuels growth for our clients and our people in a dynamic and exciting market,” says James Townsend, Global CEO of Assembly and Stagwell Brand X Performance Network. “His clarity and future facing perspective is of huge value to our growing portfolio of domestic and global clients in the region.”

Assembly MENA has seen growth under Dean’s leadership, doubling its revenue growth YoY and diversifying its client roster into the retail, automotive, crypto, real estate, and tech sectors winning business with clients like Landmark Group, Emaar, Dubai Tourism, Azadea Group, Virgin Mobile, and electric vehicle brand Ceer Automotive. In 2022, Assembly MENA  won the Campaign Middle East Media Agency of the Year, and MENA Search Awards Agency of the Year awards.

“I’m thrilled to be leading MENA into its next transformative chapter as we continue to expand our service delivery and footprint to find more changes that fuel growth,” said Dean. “We have a world-class Assembly of talent, data and tech based locally, supported by a global view to deliver market-leading media solutions for our clients and partners.”

In late 2021, Assembly merged with ForwardPMX to become the flagship omnichannel media agency within Stagwell’s portfolio, and the agency underwent a refreshed brand identity to signal its next era of growth.

Dean will report to James Townsend, Global CEO of Assembly and Stagwell Brand X Performance Network. These appointment is effective immediately.