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HUMAIN Chat

Saudi welcomes HUMAIN Chat: ‘world’s most advanced’ Arabic-first AI app

User acquisition ad spend Chinese retailer e-commerce applications

Chinese retail apps driving 73 per cent of UAE e-commerce ad spend

Mobile gaming marketers non-gaming investments AppsFlyer

Should marketers amplify investments in gaming opportunities?

Meet SHAREit, the company driving financial inclusivity in MENA

Introducing the Privacy Sandbox on Android, by Android’s Anthony Chavez

Huawei opens attractive new revenue stream for Android developers

The Fun Asia Network launches free OTT platform BIG FAN TV

Dolby On is now available on iOS and Android Google Play Store across MENA region

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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