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From left, Rana El Naggar Managing Partner; Marise Assaf, Founder, CEO & Head of Clients; and Islam Abdelwahab, Managing Partner & Creative Director, Kensho Mindful Communications.

ONE Development picks Kenshō Mindful Communications as PR partner

Amr Diab as OPPO’s new brand ambassador

How music fans across MENA engaged with Spotify in 2023

Billboard Arabia launches new website

Anghami signs exclusivity music deal with Arab Megastar Amr Diab

Warner Bros. World Abu Dhabi featured in Amr Diab’s latest commercial

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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