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Majd Fakhry, Managing Partner at Melon Minds. on the human empathy in marketing

The human algorithm: Why empathy is the smartest growth strategy

SRMG TikTok

SRMG, TikTok host Creators Day to fuel MENA’s creator economy

TikTok and Visa partner to support SMBs in UAE, equipping them with tools, resources, and incentives to help them thrive.

TikTok and Visa collaborate to support SMBs in the UAE

Mahdi Shafiei, Founder, Trifid Media

What are the social media rules for brand success?

AI: The most misleading compound noun known to man (and machine)

Google search leak and surviving stormy seas ahead

Turning the table on Algorithms: What to expect in 2022? By SOCIALEYEZ’s Heena Mak Garey

Relevance is the new reach, by TikTok

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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