AI Archives - Page 31 of 71 - Campaign Middle East

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The real threat of AI isn’t the tools themselves, but the mindset of the people adopting them, according to JWI's Benjamin Thomas.

AI isn’t the problem – apathy is

From top left, clockwise, Google's Najeeb Jarrar; Spark Foundry's Dania Dallasheh; Keyade Middle East's Laura Gleadhill; The Trade Desk's Terry Kane; UM MENAT's James Dutton; OMD's Terry Mo; Merkle MENA's Deepak Mankani; Expo City Dubai's Sholto Douglas-Home

Shifting search strategies in the age of AI

SuperAgents Property Finder

Property Finder drives 1,000% surge in daily leads with AI avatars for SuperAgents

Jennifer Fischer, Chief Innovation and Growth Officer, Publicis Groupe Middle East

Provocations: Welcome to potentialis

Mediaplus' Tareq Almasri on AI voice cloning in Arabic advertising

AI voice cloning in Arabic advertising: What GCC marketers need to know

Fusion5’s Fadi Sader shares why marketing strategies need a system, not a show. Goodbye funnels. Hello feedback loops.

Funnels are dead; decks are dumber

MBC Media Solutions (MMS)'s Fouad Debouk explores how radio's in the digital age is shaping the future of media engagement.

Powering deeper connections: Radio’s role in the digital age

AI to

AI forces us to question what strategic thinking actually means

Initiative UAE’s Yasmine Hussein on how culture is complex, and that is why algorithms need cultural intelligence.

When AI meets MENA’s media reality

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Page 31 of 71

THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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