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Majed Al Suwaidi, Senior Vice President of Dubai Media City at TECOM Group PJSC discusses AI

AI is transforming how – not what – content is created

Going beyond ‘advertising’: The case for quality productions

The MENA Power List 2024: Shift the mindset, by OMD MENA’s Saleh Ghazal

Leveraging the ‘AI’ in brain power to understand your customer

Shaimaa El Nazer, MEPRA Strategy Board Member and Strategic Communications Lead at Tamkeen talks about the use of AI in marketing

Why ‘outdated’ works: Overcoming the pressure of AI, novel tech

Shakespeare Communications Oxygen

Shakespeare Communications adds digital marketing strategists Oxygen to client portfolio

The MENA Power List 2024: From Hollywood to adland – Data, AI and Talent, by VML’s Nassib Boueri

Data-driven marketing: A forest for the trees

Agency marketing strategists

Agency marketing strategists worldwide vent about top challenges

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Page 3 of 25

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

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Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

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