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Oleg Egorov, on performance marketing

How to navigate key challenges in performance marketing

Discussing ad fraud, ethical marketing, success metrics and performance vs brand

Netflix

Why the Netflix ‘game changer’ news has marketers buzzing

programmatic advertising

Brand safety, ad fraud top programmatic concerns in 2024

The year ahead for ad fraud, by mFilterIt’s Amit Relan and Dhiraj Gupta

Rising Menace of ad fraud in MENA region, by mFilterIt’s Debsena Chakraborty

Predictions2021: Ad fraud, by Dhiraj Gupta, mFilterIt #Marcomms360

Leena Kewlani: Are you being followed?

OMG partners with TrafficGuard

THE WORK

E& Neo Home Plus

e&, Big Kahuna FIlms and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of Dubai’s stellar sports season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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