Tapper appoints Jonathan Gardner as Head of Sales and Partnerships

Tapper, the ad-fraud protection platform helping performance marketers reclaim wasted ad spend, has appointed Jonathan (Jonny) Gardner as Head of Sales and Partnerships.

Gardner joins Tapper after more than a decade building commercial teams and partnerships across the MENA region’s digital advertising landscape.

Based in Dubai, Gardner will lead Tapper’s MENA sales strategy and strategic partnerships, helping performance marketers protect budgets, improve CPA and reach genuine customers.

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Tapper CEO Nasser Oudjidane welcomed the hire, noting Gardner’s depth of regional experience.

Oudjidane said, “Jonny understands the unique challenges of performance marketing in fast-growth markets. His track record of building relationships and scaling revenue makes him a perfect fit as we expand Tapper’s footprint across the Middle East and Europe.”

Most recently, Gardner was Client Partner at Evolution, where he led mobile video strategy across MENA and partnered with agencies and brands to deliver high-impact rewarded video campaigns.

Prior to that, he held senior roles at Adlive, JustPremium – a GumGum company, and Inskin Media, driving demand for premium programmatic and rich-media solutions.

Commenting on his appointment, Gardner said, “Tapper is solving a problem every performance marketer faces, invalid clicks and wasted budget. The opportunity to help brands lower cost per acquisition (CPA) by up to 20 per cent with real-time protection is incredibly exciting. I’m thrilled to join a team that’s combining smart technology with a clear mission to make every marketing dollar reach real people.”

Tapper’s platform stops bots before they burn budgets, blocking fake clicks, traffic, and leads in real time across Google and Meta.

By filtering fraud at the source, Tapper enables advertisers to lower CPAs by around 20 per cent and make decisions with clean, trustworthy data.