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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Pitch Procurement Pricing

Cover Feature: From a pitch to a partnership

Is the pitching process a fair reflection of the client-agency working relationship?

Hani Aldajani, General Manager, Horizon FCB Saudi Arabia

Horizon FCB appoints Hani Aldajani as General Manager for Saudi Arabia

Mazen Jawad, CEO, Horizon Holdings on procurement pitching

The year ahead for (better) procurement and pitching practices

Campaign Middle East: The MENA Power List 2025

The MENA Power List 2025: Horizon Holdings’ Mazen Jawad

pitching process

Has the pitching process become more transparent within the Middle East brand and marketing industry?

Rafic Saadeh, Founder and Executive Chairman of Horizon Holdings

Rafic Saadeh inducted into IAA’s Advertising Hall of Fame

Reham Nader Mufleh, Managing Director, Horizon FCB on the balance between creativity and technology.

Predictions 2025: The year ahead for creativity and technology

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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