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Alshaya Group Starbucks

Alshaya Group acquires Starbucks franchise in Greece and Cyprus as exclusive owner, operator

Tanu Chopra, Founder and Chief Storyteller, Hope Founderz on Primark

What the Primark Dubai launch teaches about market entry communications

Primark

Primark reveals launch campaign that led to 400,000 units sold on opening weekend

From left, Ahmad Itani, Chair of the PRCA Advisory Board, and Imad Lahad, Chair of the PRCA Strategy Board.

PRCA MENA appoints board members to restructured Advisory and Strategy Boards

Ramadan

Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections

Speaker lineup revealed for Campaign’s Ramadan Briefing event

ULTA Beauty places guests at the centre of its launch in Dubai

e-commerce

MENA E-commerce Community meets before peak sales period

Bring back balance: Where do we stand on brand and performance?

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THE WORK

Batroun Foot City

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

SAVA Squad

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

Inception42

Creative Featured Marketing News The WorkJul 2, 2026

Shantelle Nagarajan

G42’s Inception rebrands to Inception42

World Cup travel

Advertising Creative Featured Marketing Social Media The WorkJul 1, 2026

Shantelle Nagarajan

Visa’s FIFA World Cup 2026 travel campaign offers a ‘new game plan’

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