“Embracing sustainability in OOH advertising is something we see as essential rather than optional,” writes Sami Al Mufleh, Founder and CEO of Hills Advertising LLC.
As the CEO of one of the oldest outdoor advertising companies in the UAE, I’ve had the privilege of witnessing the growth and transformation of our industry over the past two decades.
Today, sustainability has become a crucial focus that guides our practices in out-of-home (OOH) advertising.
Globally, the push for sustainable practices in advertising has gained momentum. Consumers are increasingly aware of their environmental impact, and this shift is pro
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