Ramsey Naja is chief creative officer at JWT MEA
“As the cliché goes, the corporate jungle is no place for the fainthearted. Never more so than in these days when purses are tight, Darwinism reigns supreme, and there is no shortage of predators, poisonous plants and assorted head hunters and cannibals on the prowl – and I’m not talking of finance.
In this treacherous landscape there is one animal – and I use the word deliberately – that one has to be very wary of. It is the downcutter: the result of an unholy marriage between a paranoid vulture and an ill-mannered rodent.
The downcutter, as the name suggests, survives by cutting you down. There are, you see, three ways of ri
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You said it. Spot On.
I quiet agree with the view in this article “strange as it may seem I got into this profession of advertising based on share admiration of the talented minds” but It seems its different story now its a time to think further about things we can learn and do…