With 73 per cent of new investors preferring to choose investments that support positive change for the planet and its people, having strong environmental, social and governance credentials without greenwashing is the expectation rather than the exception for every business.
But how can any business tell the truth about its green credentials, if its data is inaccurate and unsupported? I can’t think of a single organisation that would choose to be known as misleading, but I can understand why companies might unknowingly slip into greenwashing. Or even worse, green hushing.
So, let’s take a step back and reassess the obstacles that are holding these corporations back from telling the w
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