Saudi Arabia’s stcpay, a secure digital wallet that is designed to provide users with digital payments solutions through smart devices, wanted to increase its brand awareness amongst the tech-savvy youth in the country. The fintech company turned to TikTok as the ideal platform to engage new audiences and help raise awareness of its consumer flagship card, proving that even financial products can be on-trend. The campaign was a great success – it reflected a combination of light-hearted TikTok content that generated above-benchmark impact, taking consumer engagement
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