How do you foster a culture of innovation and continuous learning within your organisation?
At Viola Communications Group, we believe that agility is key to thriving in our fast-paced and ever-evolving industry. Staying ahead of the competition requires a culture of innovation and continuous improvement, which is built into our DNA, with two of our core values truly reflecting the following:
Embracing differences: We believe in the benefits of diversity – diversity of ideas, cultures and backgrounds – which collectively help us to enhance our common interests, inspire motivation, and broaden our value to customers.
Power of curiosity: By asking bold questions, challenging accepted norms and seeking new avenues of development, we build on our knowledge and always seek to improve and empower ourselves.
Our commitment to workplace growth allows us to celebrate skills and talents, reward problem-solving, and foster creativity and innovation. We view failure as a learning opportunity, embracing new ideas and experimentation to remain relevant in our industry and ahead of the competition.
How have recent social media transformations affected your PR strategies?
With the almost meteoric growth of social media platforms, we now have more direct access to our clients’ target audiences. As a full-service solutions provider, our integrated teams can generate meaningful real-time engagement.
This also allows us to shift our focus towards attracting and building authentic relationships with our social media followers and create compelling content that resonates with them.
Perhaps the biggest transformation, though, is how social media has vastly increased the speed at which information can be disseminated, which is why, through cohesive teamwork and agility, we can stay in front of the curve.
Overall, social media has become an integral element of our PR strategies, offering exciting new opportunities for our experts in the field.
What are the changes that you have witnessed within the events industry over the past year?
AI has undoubtedly become a game-changer in the events industry.
Recently, AI-powered tools have scaled new heights of sophistication as their capabilities grow almost exponentially, offering creative professionals the ability to produce high-quality, visually stunning designs with remarkable speed and efficiency.
These tools enable the rapid generation of concepts and designs, analyse vast amounts of data, predict emerging trends, and even generate initial design concepts. While AI provides a strong foundation on which to build, it is human input that truly elevates these creations.
At Viola Communications, we understand the importance of interpreting client needs and weaving personalised and relevant creativity into their narratives – something AI alone cannot achieve. The human touch is crucial because it brings a depth of understanding, emotional intelligence and a more nuanced perspective that AI simply can’t compete with.
Our ability to connect with clients, understand their brand voice, and translate that into an engaging, meaningful experience is irreplaceable.
By Ola El Sisi, Chief Commercial Officer, Viola Communications
