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‘Staying ahead of the competition requires a culture of innovation’

Viola Communications' Ola El Sisi reflects on how PR agencies in the region could benefit from a culture of innovation in the workplace.

Ola El Sisi, Chief Commercial Officer, Viola Communications
How do you foster a culture of innovation and continuous learning within your organisation?
At Viola Communications Group, we believe that agility is key to thriving in our fast-paced and ever-evolving industry. Staying ahead of the competition requires a culture of innovation and continuous improvement, which is built into our DNA, with two of our core values truly reflecting the following:
Embracing differences: We believe in the benefits of diversity – diversity of ideas, cultures and backgrounds – which collectively help us to enhance our common inter


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