STARZPLAY, a subscription video on demand (SVOD) service in the MENA region, reported a robust and durable growth of 141 per cent in the number of unique users during April 2020, when the COVID-19 crisis peaked in the region, according to a new study on ‘The Rise and Rise of Streaming Video in the MENA Market.’
Conducted by PSB Research, a leading global insights consultancy, the study examined SVOD trends over a period from January 2019 to May 2020, covering two key phases – the COVID-19 situation that led to lockdowns and Ramadan, when home-entertainment typically spikes in the region. The findings were presented in a detailed report launched today at a virtual media briefing by Maaz She
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