Subscription video-on-demand service, Starzplay, has reported record-breaking financial and operational milestones in 2024 with the strategic support of the Abu Dhabi Investment Office (ADIO).
The company’s revenue has successfully surpassed the AED 370 million mark, reflecting the success of its long-term growth strategy and strategic partnerships and exhibiting over 2.5x revenue growth since the partnership’s commencement in 2022.
Since partnering with ADIO in 2022, Starzplay says it has witnessed exponential growth, strengthening its regional footprint. Its headquarters at Abu Dhabi’s Yas Creative Hub, now with over 40 employees, serve as a hub for AI-driven content curation, fan engagement, and streaming innovation.
With Abu Dhabi investing heavily in media infrastructure, including Yas Creative Hub and advanced cloud services, the UAE capital aims to cement its role as a regional powerhouse for digital entertainment, driven by the rise of major players like Starzplay.
“Starzplay is a prime example of how Abu Dhabi is shaping a dynamic, innovation-led digital economy,” said His Excellency Badr Al-Olama, Director General of ADIO. “By supporting companies like Starzplay to grow and innovate, we are empowering high-growth companies to create jobs and drive industry transformation. The results achieved in 2024 are a testament to this successful collaboration and reinforce the emirate’s position as a global hub for media, entertainment and technology.”
Starzplay also has launched its AI-powered Starzplay Fantasy Sports, leveraging support from ADIO. This Abu Dhabi-developed platform allows fans to engage with live matches in real-time. Its personalisation engine utilises advanced machine learning to provide users with tailored recommendations, improving retention and engagement rates.
“Our partnership with ADIO has played a key role in our journey,” said Maaz Sheikh, CEO of Starzplay. “ADIO’s support has helped us expand our operations and introduce many solutions, such as AI-driven content discovery, improving the overall entertainment experience. As we look toward the future, we are committed to reinforcing Abu Dhabi’s leadership in the global media landscape.”
Starzplay further claims that its growth has boosted Abu Dhabi’s creative economy, creating jobs in media, production and technology while supporting the Abu Dhabi Film and TV Commission’s goals. Its investment in local content, including hit UAE series such as Kaboos and Million Dollar Listing UAE, has solidified the emirate as a leading hub for content creation, filmmaking and entertainment in the region.
With ADIO’s support, Starzplay will boost content production and invest in live sports and AI-driven experiences to enhance its digital offering.
