Starfish Agency showcases some of its top work in the past year with two case studies from Pringles and LIWA International Festival 2026.
An epic snack for epic shows: how Pringles took over screen time in KSA and UAE
In a region where evenings are often spent glued to the latest series, movie premieres and trending shows, Pringles set out to own one powerful cultural moment: screen time. With the simple yet resonant insight that every great show deserves an equally epic snack, the brand launched the Pringles Screen-Time Influencer Campaign across Saudi Arabia and the UAE, anchored by the bold tagline “An Epic Snack for Epic Shows”.
To bring the idea to life, Pringles partnered with 13 carefully selected influencers across both markets, turning everyday movie nights into shareable entertainment moments. The campaign’s standout element was a custom-designed TV-shaped PR box, instantly eye-catching and purpose-built for social media. More than just packaging, the box became a storytelling device visually reinforcing the connection between Pringles and screen-time culture while delivering strong, scroll-stopping content.
Influencers unboxed the PR kits as they set up cozy viewing spaces, queued up their favourite shows, and prepared for long binge-watching sessions. The narrative was simple and relatable: something always feels missing from a perfect screen-time moment until Pringles enters the frame. From spontaneous reactions to trending series to laid-back movie night rituals, creators seamlessly integrated the product into real-life entertainment scenarios, making Pringles feel like a natural part of the experience rather than a forced placement.
The campaign thrived on authentic storytelling, tapping into shared habits that resonate deeply with audiences across KSA and UAE. By combining creative PR, culturally relevant moments and influencer-led content, Pringles successfully elevated everyday snacking into a branded lifestyle moment. The result was strong organic reach, high engagement, and content that felt entertaining, familiar, and easy to connect with.
Through this activation, Pringles reinforced its position as more than just a snack it became the companion to shared laughs, cliffhangers and unforgettable on-screen moments. Starfish Agency proudly partnered with Pringles to deliver a locally relevant, creatively driven influencer campaign that transformed screen time into an epic snacking experience.
Liwa International Festival 2026: Bringing the desert experience to life through influencers
Set against the iconic dunes of the Empty Quarter, the Liwa International Festival 2026 came to life on social media through a large-scale, multi-phase influencer campaign designed to capture the spirit, culture, and energy of one of the region’s most anticipated events. To amplify awareness and excitement, the campaign brought together 40 micro, macro, and mega influencers, each playing a role in showcasing Liwa as a must-visit cultural destination.
The campaign launched with a high-impact invitation phase, centred around a thoughtfully curated PR box that immediately set the tone. Deeply rooted in local culture and the desert journey, the PR box featured festival-inspired elements including a branded set of playing cards for road-trip moments, a box of dates for an authentic energy boost, desert glasses designed for sand and wind, and a traditional dallah with branded cups. Influencers unboxed the kits on camera, building anticipation and inviting their audiences to join them on the journey to Liwa.
In the second phase, influencers travelled to Liwa and immersed themselves in the festival experience. Through dynamic reels and real-time stories, they captured the scale of the event, from desert landscapes
and cultural performances to entertainment zones and activities. Content felt spontaneous, exciting and experiential, allowing audiences to experience the festival through the eyes of creators with diverse perspectives and reach.
As the festival approached its finale, the third phase focused on amplifying overall awareness and driving last-minute interest. Influencers shared recap-style content highlighting the festival atmosphere, key moments, and why Liwa International Festival stands out as a unique cultural and entertainment experience in the region.
By combining localised creative PR, on-ground influencer experiences and phased storytelling, the campaign delivered strong organic reach and sustained engagement throughout the festival period. The Liwa International Festival 2026 influencer campaign successfully transformed a destination event into a digital experience, bringing the magic of Liwa from the desert to screens across the region.
